Creating a Product Library for Your Blog
Kathy Farrokhzad of Horselistening.com is wondering how often she should create, sell, schedule, and roadmap new products on her blog. Is she doing too much in too little time?
Try to publish 3-4 new products on your blog each year, whether they’re courses, software, ebooks, templates or updates.
You want to avoid audience fatigue. But at the same time you don’t want to wait too long between launches. Either of these two extremes may cost you customers and money. Engage your customers, but don’t burn them out.
Create a schedule to plan content and products a year in advance. Figure out what products to create, redo or replace, as well as what promotions to include.
The frequency of new products depends on various factors, such as how many products you can create and how many different tools need to be created.
Come up with themes for your products based on popularity and whether they’re easy to research and write about. You can also gear your products toward specific audiences, such as beginners or new customers.
And don’t forget about your old products. Consider turning into new products by upselling and bundling them.
Yes, you can do lots of regular launches. But you can also get by with just one product. Both will work, so the choice is yours.
Full Transcript Hey there friends. Welcome to episode 242 of the ProBlogger podcast. My name is Darren Rowse and I’m the blogger behind ProBlogger. At a recent conference, I had a number of people say, “I love the way you say ProBlogger.” I’ve never really thought about that before but ProBlogger is a blog, podcast, event, job board, and a series of ebooks, all designed to help you as a blogger to grow as a blogger, to grow your audience, and to build some profit around your blog as well. You can learn more about what we do at ProBlogger over at problogger.com.*
Today’s episode is brought to you by our 31 Days to Build a Better Blog course, which launches this month. We are currently taking a group of about 100 bloggers through this course in its beta version. We’re getting very close to being able to launch it for everyone. The feedback coming in has been fantastic so far. If you are interested in improving your blog, taking it to the next level, I really encourage you to head over to problogger.com/31days to register your interest in the course or if you’re listening to this in a week or two’s time, it should be already live and you can just enroll in the course.
We’ve designed this course really to take you through a month of teaching but more importantly, some action
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